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Will 5-10% of US wheat-based categories be gluten-free in 3-5 years?

In 2011-13, the gluten free market experienced growth of 44% says Mintel Research, which predicts that it will grow at an even faster rate of 48% from 2013-16, with growth propelled by consumers avoiding gluten for perceived health benefits or as a weight management strategy rather than those with celiac disease or gluten sensitivity. With these radical shifts in consumer selection of wheat based items Boulder Brands has suggested that the retail environment may in future reflect 5-10% of all wheat based category sales may come gluten-free alternatives in the next 3-5 years. This adds a unique dimension to the breads, cereals, cracker, cookie, snack food categories and supports the radical influx of new product entries. Read More