Gluten is a protein and generally thought of as healthy when compared to fats or carbohydrates. In the last few years thanks to books like Wheat Belly and Grain Brain once again grain makers are being dragged through the mud.
Markets and Markets defined the Canadian gluten-free market at $90.0MM for 2013. Packaged Facts suggests it is $550.0MM, Nielsen has it at $$$$ and GFCP suggests it may be closer to $8.7MM. One thing they all agree on is the growth continues to be double digit with no end in sight.
New regulations will keep celiac disease and gluten sensitive consumers safe, but education is needed.
Un nombre grandissant de canadiens souffrent de la maladie coeliaque ou de sensibilité au gluten.