Organic, gluten free, low fat, no carb, reduced salt, high in calcium, low cholesterol, no artificial colours, omega-3: our supermarket shelves are stocked with thousands of different products all vying for shoppers’ attention. In the battle over consumer spending,
Manufactures are taking the opportunity to tap into several markets: soy-free, dairy-free. gluten-free, Non-GMO and organic.
Gluten is a protein and generally thought of as healthy when compared to fats or carbohydrates. In the last few years thanks to books like Wheat Belly and Grain Brain once again grain makers are being dragged through the mud.
Markets and Markets defined the Canadian gluten-free market at $90.0MM for 2013. Packaged Facts suggests it is $550.0MM, Nielsen has it at $$$$ and GFCP suggests it may be closer to $8.7MM. One thing they all agree on is the growth continues to be double digit with no end in sight.