In 2011-13, the gluten free market experienced growth of 44% says Mintel Research, which predicts that it will grow at an even faster rate of 48% from 2013-16, with growth propelled by consumers avoiding gluten for perceived health benefits or as a weight management strategy rather than those with celiac disease or gluten sensitivity.
The Food and Drug Administration took action issuing a “Small Entity Compliance Guide” for companies that want to label their products gluten free. In just about 6 short weeks, the gluten free labeling rule will go into effect in the US.
Organic, gluten free, low fat, no carb, reduced salt, high in calcium, low cholesterol, no artificial colours, omega-3: our supermarket shelves are stocked with thousands of different products all vying for shoppers’ attention. In the battle over consumer spending,
Manufactures are taking the opportunity to tap into several markets: soy-free, dairy-free. gluten-free, Non-GMO and organic.