Gluten-free” appears to have taken over the grocery aisles. Customers are demanding gluten-free foods and buyers are swamped with brands flogging their “delicious” wares.
The growing North American demand for gluten-free products provides an opportunity for Canada’s agriculture and agri-food sector to capitalize on the market potential.
Gluten-free certification provides companies with comprehensive criteria to meet growing consumer demand.
“Gluten free” has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery aisles.