Gluten-free certification provides companies with comprehensive criteria to meet growing consumer demand.
“Gluten free” has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery aisles.
According to Mintel research 42% of all baby foods being launched in Europe are gluten-free.
With today’s highly innovative and competitive market consumers do fall back on brand trust as a means of creating differentiation for a brand.