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GFCP Marketing

GFCP Marketing

The Gluten-Free Certification Program is proud to differentiate itself from all other food safety and certification programs by providing value added marketing and communication expertise for GFCP certified brands. With over 10 years of experience in the gluten-free market, no one understands the intricacies of targeting this market more effectively than ACG.

Our professional marketing team is on the forefront of market trends, research and brand strategies, which leverage the “GFCP network” of certified brands helping to shape the future of the gluten-free category.

Marketing

Not only does the GFCP ensure products in the program are recognized to be the safest in the market, it also provides brand owners with a comprehensive and cooperative targeted marketing strategy.  Here is what is included with program participation:

 

  • MarketingGFCP press release announcing certification
  • Ongoing review of brand communication materials
  • Newsletters to Beyond Celiac (formerly the NFCA) and CCA member stakeholder groups
  • Website listing on GFCP, Beyond Celiac (formerly the NFCA) and CCA websites
  • Mention on GFCP, Beyond Celiac (formerly the NFCA) and CCA social media sites
  • Access to annual gluten-free market research
  • Product review & distribution
  • Review & consulting on brand strategies
  • Monitoring & feedback on marketing activities
  • 20% discount on additional paid Beyond Celiac Sponsorship and Advertising opportunities. Contact Jennifer North (jnorth@CeliacCentral.org) for editorial calendar and placement opportunities.
  • Perks for participation in GlutenFreeCoupons.ca such as creative development and translation for any GFCP brand that decides to take part in the coupon program

A La Carte Marketing Support

In addition to the services included above, ACG can provide a wide range of professionally developed and executed marketing and communication offerings specifically tailored for the gluten-free consumer to increase brand awareness and drive sales.
Marketing